merge legacy: merge · puzzle · casual

merge legacy: merge · puzzle · casual

A free, offline puzzle game lets you renovate an old mansion and reveal family secrets by matching and merging tools. Restore the garden, follow a mysterious story, and enjoy relaxing gameplay with hundreds of unique items!

↗ App Store · ↗ Play Store

💰 10X

ARPPU vs. Benchmarks

🧩 Merge Casual Puzzle

Category

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Merge Legacy Metrics

💰 Monetization

Benchmarks on grey · Merge Legacy’s Garden on green

Metric
iOS WW
iOS USA
Android WW
Android WW - ML
Android USA
Android USA - ML
LTV (IAP)
$10–$15
$20–$30
$5–$10
🔒
$5–$10
🔒
ARPU (IAP)
$0.20–$0.30/mo
$0.40–$0.60/mo
$0.10–$0.20/mo
🔒
$0.10–$0.20/mo
🔒
ARPPU
$10–$15/mo
$15–$20/mo
$5–$10/mo
🔒
$5–$10/mo
🔒
Buyer Conversion
2%–3%
3%–5%
1%–2%
🔒
1%–2%
🔒
eCPM
$5–$10
$10–$15
$3–$7
🔒
$7–$12
🔒
RV/DAU (ARPDAU)
$0.05–$0.10
$0.10–$0.15
$0.03–$0.07
🔒
$0.07–$0.12
🔒
IAA/IAP Ratio
40/60–30/70
30/70–20/80
50/50–60/40
🔒
40/60–30/70
🔒

👍 Impressive Monetization Performance!

🫶 Retention

Benchmarks on grey · Merge Legacy’s Garden on green

Metric
iOS WW
iOS USA
Android WW
Android WW - ML
Android USA
Android USA - ML
Retention D1
45%–50%
45%–50%
40%–45%
🔒
40%–45%
🔒
Retention D7
25%–30%
25%–30%
20%–25%
🔒
20%–25%
🔒
Retention D30
7%–10%
7%–10%
5%–7%
🔒
5%–7%
🔒
Session Length
7–10 min
8–12 min
6–9 min
🔒
7–10 min
🔒
Stickiness (DAU/MAU)
15%–20%
20%–25%
10%–15%
🔒
15%–20%
🔒
DAU
5%–10% of installs
7%–12% of installs
4%–8% of installs
🔒
6%–10% of installs
🔒
Playtime (Daily)
15–20 min
20–25 min
12–18 min
🔒
15–20 min
🔒
Active Installs
10%–15% of downloads
15%–20% of downloads
8%–12% of downloads
🔒
12%–15% of downloads
🔒

👍 Highly Engaged Players!

👍 Strong Retention in Android USA!

Strategic Deal Models

#1 COMPLETE BUYOUT

  • Art
  • Source Code
  • Game Store Accounts
  • Exclusive Rights for All the Platforms

#2 LIMITED BUYOUT

  • Source Code with Art
  • Exclusive Rights for Web/Mobile/Other Platforms
  • + Store Distribution

#3 WHITE LABEL

  • Source Code without:
    • Art/IP
    • Rights for the Web/Mobile/ Other Platformx)
    • + Store Distribution

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Evelin Herrera

✉️ hi@evelinherrera.com

📞 +1 415 798 1766

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