Create a seaside paradise village with over 30 buildings and 70 products with city-building and farming. Harvest crops, tend animals, and compete on leaderboards while reviving an ancient empire!

↗ App Store · ↗ Play Store

💰 $XX,XXX

Annual Recurring Revenue

🧩 Casual Simulation

💰 Retention & Monetization Metrics

Retention

🌍 Worldwide, Blended iOS + Android

Metric	Benchmark	Townscapes	Comments
Retention D1	35%–45%	🔒	👍 Within benchmark, decent initial hook for a farming sim
Retention D7	15%–20%	🔒	👀 Slightly below benchmark; mid-term retention could improve.
Retention D30	5%–8%	🔒	👎 Below benchmark; long-term engagement needs a boost.

Benchmarks on grey · Townscapes’s on green

Monetization

🌍 Worldwide, Blended iOS + Android

Metric	Benchmark	Townscapes	Comments
DAU/MAU	15%–20%	🔒	👍 Above benchmark, strong daily engagement!
MAU	100K–500K	🔒	👀 Within benchmark.
DAU	15K–100K	🔒	👀 Within benchmark.
ARPPU	$10–$20	🔒	👍 Slightly above benchmark
Stickiness	15%–20%	🔒	👍 Above benchmark, excellent daily habit formation!
Buyer Conversion	1%–3%	🔒	👀 Within benchmark.
Purchase Count/All Users	3%–6%	🔒	👍 Near top of benchmark; good purchase frequency!